The most common application of brand loyalty segmentation is ________,where marketers offer rewards to buyers who purchase their offerings consistently.
A) VALS typology
B) microtargeting
C) the psychographic inventory
D) the frequency award program
E) mass marketing

Question

Quizplus · Accepted Answer

The frequency award program is a common application of brand loyalty segmentation, where marketers offer rewards (e.g. discounts, free products, loyalty points) to buyers who consistently purchase their offerings. This helps to reinforce brand loyalty and encourage repeat purchases. The other options (A VALS typology, B microtargeting, C the psychographic inventory, and E mass marketing) are not directly related to brand loyalty segmentation or frequency award programs.

The Most Common Application of Brand Loyalty Segmentation Is ________,Where