Which of the following is a key research tool used in motivational research?
A) Mail surveys
B) Focus groups
C) Test markets
D) Mystery shopping
E) Mechanical observation

Question

Quizplus · Accepted Answer

Focus groups are a key research tool used in motivational research. This is because they involve a small group of individuals who are brought together to discuss their thoughts, feelings, and attitudes towards a product or service. This allows researchers to gain deeper insights into the motivations and behaviors of consumers, which can be used to inform marketing strategies and product development.

Which of the Following Is a Key Research Tool Used