RYAN'S RUNNERS MINI CASE: Ryan wants to open a store that caters to athletes, but, due to space and budgetary constraints, he recognizes that he will not be able to offer the same variety and selection of products as does the local athletic mega-store, so he has decided to focus specifically on runners.He stocks shoes and related gear for runners, and maintains a staff that is knowledgeable and enthusiastic about running.Ryan's advertising campaign emphasizes his store's high standard of customer service and selection of products specifically tailored to meet the needs of the runner.
-In the RYAN'S RUNNERS MINI CASE,which of the following is most likely to represent the unique selling proposition at Ryan's Runners?
A) Ryan's Runners offers the widest selection of athletic shoes in town.
B) Ryan's Runners is the price leader in running gear.
C) At Ryan's Runners, runners can find high quality products and get recommendations from employees who share their passion for running.
D) Ryan's Runners is a place where all athletes can find all the equipment they need for the sport of their interest.
E) All of the above.

Question

Quizplus · Accepted Answer

The unique selling proposition at Ryan's Runners is the high quality products and knowledgeable staff specifically tailored to meet the needs of runners. This is emphasized in the advertising campaign, and sets Ryan's Runners apart from other stores that may offer a wider selection or lower prices, but do not specialize in running gear and customer service. Options A and B mention selection and price, which are not the primary focus of Ryan's Runners. Option D mentions catering to all athletes, which is broader than the store's specific focus on runners. Therefore, the best choice is C.

RYAN'S RUNNERS MINI CASE: Ryan Wants to Open a Store