Of the various information sources available to consumers,________ is/are by far the most trusted and perceived as the most credible.
A) word of mouth
B) corporate websites
C) online banner ads
D) television ads
E) ratings by establishments such as Consumer Reports

Question

Quizplus · Accepted Answer

Studies have consistently shown that word of mouth is the most trusted and credible source of information for consumers. This is because it is perceived as impartial and unbiased, coming from the experiences and opinions of other consumers rather than a company or advertising agency.

Of the Various Information Sources Available to Consumers,________ Is/are by Far