An organization that is using the product differentiation approach would most likely do which of the following?
A) focus on tight cost control to create a reputation of saving its customers money
B) use innovative research and development and develop effective promotional campaigns to increase customer loyalty and charge higher prices
C) provide products that are similar to competitors
D) offer products at a lower cost than competitors

Question

Quizplus · Accepted Answer

An organization using the product differentiation approach focuses on creating unique and innovative products and developing effective promotional campaigns to increase customer loyalty and charge higher prices. This approach involves emphasizing the unique features and benefits of the product to differentiate it from competitors and justify a higher price point.

An Organization That Is Using the Product Differentiation Approach Would