Aileen recommends that the organization invest in creating a strong brand image so consumers will be willing to pay more for its product than they are willing to pay for its competitor's product.Aileen is recommending the ________ strategy.
A)branding
B)cost leadership
C)differentiation
D)focus

Question

Quizplus · Accepted Answer

Aileen is recommending the differentiation strategy, which involves creating a unique and desirable product or brand image that sets the organization apart from its competitors and allows it to charge a premium price. This is different from cost leadership, which involves focusing on minimizing costs in order to offer lower prices, and focus, which involves targeting a specific niche market. The branding strategy is a component of differentiation, but does not encompass the whole strategy.

Aileen Recommends That the Organization Invest in Creating a Strong