An additional responsibility of the media planner when developing media strategy is:
A) matching prospects for a product with users of specific media.
B) creating the promotional theme.
C) selecting the desired number of trade inserts during the product-purchase cycle.
D) selecting spokespersons.
E) selecting the best visual approach.
Correct Answer:
Verified
Q17: Which of the following companies ran a
Q18: A research study by Dynamic Logic on
Q19: Any analysis of the competition should include:
A)assessment
Q20: Which company or organization wrestled to find
Q21: When an advertiser is able to select
Q23: Which of the following is true about
Q24: Which of the following is characteristic of
Q25: Continuing the use of the same character
Q26: Similarity or continuity in an ad campaign
Q27: Continuity in a successful advertising campaign is
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