Repeating benefits, theme and key copy points in campaign ads bestows continuity across all media and helps:
A) brand equity.
B) brand influence.
C) brand direction.
D) brand personality.
E) brand preference.
Correct Answer:
Verified
Q31: In order to convey aural continuity, which
Q32: For aural similarity in a campaign, which
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Q35: After the overall copy objectives are determined,
Q37: In the initial phases of media planning,
Q38: Which of the following products have established
Q39: When analyzing the competitive atmosphere and marketing
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Q41: If you seek management approval for your
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