List and discuss six steps that newspapers should take to compete with other media in the future.
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Q75: Media such as television and the Internet
Q76: Combination rates occur when a publisher allows
Q77: A short rate is a type of
Q78: Unlike USA Today and the Wall Street
Q79: For fast-food franchises, newspaper preprints are the
Q81: Newspapers use _ to provide advertisers partial
Q82: Highlight typical problems found in marketing newspapers
Q83: The primary determinant in the survival and
Q84: What are the two categories of newspaper
Q85: Which newspaper has the lowest CPM?
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