When a company makes improvements in a product's quality, features, or convenience, it is practicing ________.
A) consumer-oriented marketing
B) sense-of-mission marketing
C) innovative marketing
D) customer-value marketing
E) societal marketing

Question

Quizplus · Accepted Answer

Customer-value marketing focuses on improving the quality, features, or convenience of a product to increase its value to customers.

When a Company Makes Improvements in a Product's Quality, Features