Changing technologies, especially with digital content, is significantly increasing the role of public relations in a firm's integrated marketing communications program.

Question

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With changing technologies, PR plays a crucial role in managing a firm's reputation and creating a positive brand image through various digital channels. As digital content is becoming more prevalent, PR is becoming more integrated with marketing communications to ensure a cohesive message is being conveyed to the target audience.

Changing Technologies, Especially with Digital Content, Is Significantly Increasing the Role