Excel Enterprises uses a Web site, online social networks, and print advertisements to promote its products. Since Excel Enterprises practices integrated marketing communications, all these different brand contacts maintain ________ in design and tone.
A) variety
B) simplicity
C) creativity
D) consistency
E) flexibility

Question

Quizplus · Accepted Answer

Since Excel Enterprises practices integrated marketing communications, all of their brand contacts must maintain consistency in design and tone. This means that regardless of the medium used to promote their products (Web site, social networks, print advertisements), the messaging, branding and overall style of the promotions must be unified to create a cohesive brand image.

Excel Enterprises Uses a Web Site, Online Social Networks, and Print