Sales promotion involves building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events.

Name: Sales promotion involves building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events.
Brand: Quizplus
Rating: 4.8 (39 reviews)

Question

Quizplus · Accepted Answer

Sales promotion refers to short-term tactics to boost sales, such as discounts, coupons, and contests. Building a good corporate image and handling unfavorable rumors fall under public relations and crisis management, respectively.

Sales Promotion Involves Building Up a Good Corporate Image, and Handling