Which of the following wholesaler's channel functions is demonstrated when a wholesaler's sales force helps a manufacturer to reach many small customers at a low cost?
A) bulk-breaking
B) selling and promoting
C) buying and assortment building
D) risk bearing
E) rack jobbing

Question

Quizplus · Accepted Answer

Selling and promoting is the wholesaler's channel function that involves the sales force assisting in reaching many small customers through promotional activities and generating sales leads. This helps manufacturers to achieve wider market coverage at lower cost. Bulk-breaking involves breaking down large quantities into smaller units, buying and assortment building involves selecting and assembling a variety of products from different suppliers, risk bearing involves taking ownership of products and assuming the risk of damage or loss, and rack jobbing involves managing and stocking products on retailer's shelves.

Which of the Following Wholesaler's Channel Functions Is Demonstrated When