Which of the following price adjustment strategies involves reducing prices to reward customer responses such as volume purchases, paying early, or participating in sales-support programs?
A) product bundle pricing
B) captive product pricing
C) product line pricing
D) dynamic pricing
E) discount and allowance pricing

Question

Quizplus · Accepted Answer

Discount and allowance pricing involves reducing prices to reward customer responses such as volume purchases, paying early, or participating in sales-support programs. Therefore, option E is the correct answer.

Which of the Following Price Adjustment Strategies Involves Reducing Prices