To the extent that a company can differentiate and position itself as providing superior customer value, it gains ________.
A) competitive advantage
B) complementary assets
C) service life
D) core competencies
E) contingent liability

Question

Quizplus · Accepted Answer

By differentiating and positioning itself as providing superior customer value, a company gains a competitive advantage over its rivals. This allows the company to attract more customers and potentially charge higher prices for its products or services, leading to increased profitability.

To the Extent That a Company Can Differentiate and Position