Using ________ segmentation, marketers form segments of consumers who have similar needs and buying behaviors even though they are located in different countries.
A) psychographic
B) demographic
C) occasion
D) benefit
E) intermarket

Question

Quizplus · Accepted Answer

Intermarket segmentation involves forming segments of consumers who have similar needs and buying behaviors but are located in different countries. This approach is useful for global companies looking to expand their market reach and tailor their products or services to specific regions or cultures. Psychographic segmentation is based on consumers' interests, values, and attitudes, while demographic segmentation uses characteristics such as age, gender, income, and education to form segments. Occasion segmentation is based on specific occasions or events that trigger a consumer's need for a product or service, and benefit segmentation segments consumers based on the benefits they seek from a product or service.

Using ________ Segmentation, Marketers Form Segments of Consumers Who Have