Which of the following is NOT a benefit of using multivariable segmentation systems?
A) help companies identify key customer segments
B) help companies reach key customer segments more efficiently
C) help companies more accurately price their products to appeal to key customer segments
D) help companies better understand key customer segments
E) help companies tailor market offering to the needs of the key customer segments

Question

Quizplus · Accepted Answer

Multivariable segmentation systems do not necessarily help companies to more accurately price their products to appeal to key customer segments. Pricing strategies may be informed by segmentation, but other factors such as competition and cost also play a role in pricing decisions.

Which of the Following Is NOT a Benefit of Using