________ refers to the measurement of brain activity to learn how consumers feel and respond.
A) Biometrics
B) Demographics
C) Sampling
D) Neuromarketing
E) Psychographics

Question

Quizplus · Accepted Answer

Neuromarketing is a field of marketing that uses brain activity measurements to understand how consumers feel and respond to different stimuli, such as advertising or product packaging. This includes techniques such as fMRI scans or EEG recordings to gather data on neural responses to marketing stimuli. Biometrics, while related, includes a broader set of physiological measurements beyond brain activity, such as heart rate or eye tracking. Demographics, psychographics, and sampling are all related to traditional market research methods, such as surveying a representative group of consumers to understand their characteristics, attitudes, or behaviors.

________ Refers to the Measurement of Brain Activity to Learn