________, a form of observational research, involves sending observers to watch and interact with consumers in their natural environments.
A) Group interviewing
B) Ethnographic research
C) Survey research
D) Experimental research
E) Causal research

Question

Quizplus · Accepted Answer

Ethnographic research is a form of observational research that involves sending trained observers to watch and interact with consumers in their natural environments. This method is used to gain insights into how consumers interact with products or services in their daily lives, and to identify patterns and trends in their behavior. Unlike surveys or group interviews, ethnographic research allows researchers to observe consumers in context, which can provide a more detailed and nuanced understanding of their needs, wants, and behaviors. This approach is particularly useful for studying complex consumer behaviors or exploring new product or service opportunities.

________, a Form of Observational Research, Involves Sending Observers to Watch