
Problems with internal databases include all of the following EXCEPT that ________.
A) data ages quickly
B) the data is in the wrong form for making marketing decisions
C) managing and mining mountains of information requires sophisticated equipment
D) keeping a database current requires major effort
E) information can be accessed more cheaply
Correct Answer:
Verified
Q17: What do marketers gain from gathering and
Q18: Costs are involved in obtaining, _, storing,
Q19: An MIS user should most likely be
Q20: A management information system assesses information needs,
Q21: Which of the following statements is true
Q23: Which of the following is a disadvantage
Q24: Refer to the scenario below to answer
Q25: External databases are electronic collections of consumer
Q26: What is the most important characteristic of
Q27: Which of the following is NOT a
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