Marketers can group people in a number of ways, including by birth date. However, the following combination of groups has proven to be more effective: ________.
A) income, lifestyle, life stage
B) profession, common values they seek in products they buy, lifestyle
C) lifestyle, life stage, common values they seek in products they buy
D) place of residence, life stage, lifestyle
E) race or nationality, lifestyle, common values they seek in products they buy

Question

Quizplus · Accepted Answer

While grouping people by birth date can be helpful in some cases, it is often not the most effective way to target a specific group of consumers. Instead, marketers have found that grouping people by their lifestyle, life stage, and the common values they seek in products they buy can be a more effective combination.
Lifestyle is an important factor to consider because it encompasses a person's interests, hobbies, and behaviors. By targeting people with similar lifestyles, marketers can create advertising and products that are more likely to resonate with their audience. For example, someone who is interested in outdoor activities may be more likely to respond to ads for camping equipment than someone who is not.
Life stage is also important to consider because people's needs and priorities change as they go through different stages of life. A marketing message that resonates with a young, single person may not be as effective for someone who is married with children. By grouping people by life stage, marketers can create more targeted messaging and products that speak to their audience's specific needs and priorities.
Finally, grouping people by the common values they seek in products they buy is important because it speaks to the emotional connection that people have with products. For example, someone who values sustainability may be more likely to buy products that are eco-friendly, even if they are more expensive. By understanding the values that are important to their audience, marketers can create messaging and products that tap into those values and create a stronger emotional connection with their customers.
Overall, grouping people by lifestyle, life stage, and the common values they seek in products they buy is a more effective combination than grouping people by birth date because it allows marketers to create more targeted messaging and products that speak to their audience's specific needs, interests, and values.

Marketers Can Group People in a Number of Ways, Including