U.S.wine producers only export about 14 percent of their total annual production of wine.They would like to sell more to overseas markets,but do not want to tailor their wines to consumers' palates.For example,Californian wines are typically heartier and richer than Europeans like to drink.
-There are two components to teaching a class about using the Internet-the content that is being taught and the context in which the content is being taught.Open-ended,participative workshops don't work as well in cultures such as Japan and Holland where people feel threatened by uncertain or unknown factors.Motivational techniques that work well in individualistic cultures (like Canada) are guaranteed to alienate collective cultures (like India) .Group assessment techniques that work well in cultures such as Britain and Sweden could be disastrous where learners expect to be strongly directed,such as in Greece and Italy.What will a company marketing international Internet classes need to use when designing the context of its courses?
A) product empathy
B) product divestment
C) product penetration
D) product invention
Correct Answer:
Verified
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