Maximization of sales should never be a long-term objective.

Question

Quizplus · Accepted Answer

Maximizing sales in the short-term can be a viable objective, but it is not sustainable in the long-term. A better long-term objective would be to focus on building customer loyalty, increasing brand equity, and creating sustainable growth for the business. Simply maximizing sales can lead to unethical practices, such as pushing unnecessary products or services onto customers, and can ultimately harm the reputation and sustainability of the business.

Maximization of Sales Should Never Be a Long-Term Objective