Data enhancement is the addition of information to customer or prospect records for the purpose of better describing or better determining the responsiveness of those customers or prospects.

Question

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Data enhancement is the process of adding information to existing datasets to improve their quality, accuracy, and relevance. In the context of marketing, it involves using external data sources to enhance customer or prospect records, such as demographic, psychographic, and behavioral data. The objective is to gain insights into customer behavior, preferences, and needs, and to create more targeted and personalized marketing campaigns.

Data Enhancement Is the Addition of Information to Customer or Prospect