To initiate the CRM cycle,what must a company first do?
A)create marketing objectives.
B)establish customer relationships with the organization.
C)determine the level of interaction customers have with the organization.
D)acquire and capture customer data for product categories.

Question

Quizplus · Accepted Answer

Before starting the CRM cycle, a company must establish customer relationships with the organization. This involves identifying potential customers and building relationships with existing ones. Without customers, there is no need for CRM. Once the relationships are established, companies can begin collecting and analyzing customer data, setting marketing objectives, and determining the level of interaction customers have with the organization. Acquiring customer data for specific product categories is part of the data collection process that comes after the initial relationship-building stage.

To Initiate the CRM Cycle,what Must a Company First Do