Which of the following is a scanner-based,sales-tracking service for the consumer packaged-goods industry that tracks retail sales,consumer purchasing information,and promotional activity for all bar-coded products?
A)BehaviorScan
B)Nielsen Data
C)Scanner Plus
D)InfoScan

Question

Quizplus · Accepted Answer

InfoScan is the scanner-based, sales-tracking service for the consumer packaged-goods industry that tracks retail sales, consumer purchasing information, and promotional activity for all bar-coded products. BehaviorScan is a different service that focuses on consumer behavior research, while Nielsen Data and Scanner Plus are not specific services for the consumer packaged-goods industry.

Which of the Following Is a Scanner-Based,sales-Tracking Service for the Consumer