When the Winnipeg Symphony Orchestra wanted to determine how to make classical music appeal to younger concertgoers,it hired AMN to conduct a survey.It was important that the survey have a relatively low cost and offer anonymity to respondents to ensure candid answers.Which form of survey research should AMN have used?
A)mail survey
B)mall survey
C)in-home personal interview
D)mall intercept interviews

Question

Quizplus · Accepted Answer

Relatively low cost and respondent anonymity are two of the benefits of mail surveys.

When the Winnipeg Symphony Orchestra Wanted to Determine How to Make