What is a major limitation of the mall intercept interview?
A)the difficulty of measuring attitudes and opinions
B)interviewing a diverse sample is difficult
C)its high cost relative to in-home interviews
D)the difficulty of obtaining a representative sample of the population of interest

Question

Quizplus · Accepted Answer

A mall intercept sample is basically a convenience sample and not necessarily representative of the population as a whole.

What Is a Major Limitation of the Mall Intercept Interview