One way to identify the orientation of a firm is to examine its primary goal.What type of marketing management philosophy does a firm practice that seeks to achieve profitability through sales volume?
A)societal marketing orientation
B)market orientation
C)sales orientation
D)production orientation

Question

Quizplus · Accepted Answer

A firm practicing a sales orientation philosophy focuses on achieving profitability through increasing sales volume. This approach emphasizes aggressive sales techniques and a high level of promotion, often to the detriment of building strong relationships with customers.

One Way to Identify the Orientation of a Firm Is