In the context of the Boston Consulting Group (BCG) matrix, which of the following is a similarity between stars and question marks?
A) Both have large shares in their respective markets.
B) Both have shares of a fast-growing market.
C) Both have small shares in their respective markets.
D) Both have shares of a slow-growing market.

Question

Quizplus · Accepted Answer

Both stars and question marks have shares in a fast-growing market. Stars have a high market share in a growing market, while question marks have a low market share in a growing market. Both require significant investment to maintain or increase their market share.

In the Context of the Boston Consulting Group (BCG) Matrix