In the context of the specific environment of an organization, identify a difference between the public communications approach and a media advocacy approach.
A) The public communications approach can force organizations to change their practices, whereas a media advocacy approach cannot force organizations to change their practices.
B) The public communications approach is much more aggressive than a media advocacy approach.
C) The public communications approach relies on voluntary participation by the advertising industry to send out an advocacy group's message, whereas a media advocacy approach involves framing a group's concerns as public issues.
D) The public communications approach creates controversies that are likely to receive extensive news coverage, whereas a media advocacy approach relies on discretionary participation by the news media.

Question

Quizplus · Accepted Answer

The main difference between the public communications approach and a media advocacy approach is that the former relies on the advertising industry to disseminate the advocacy group's message voluntarily, whereas the latter frames the group's concerns as public issues to generate media coverage and public attention. While both approaches seek to influence public opinion and promote change, media advocacy typically involves marshaling public support to put pressure on organizations or policymakers to change their practices or policies.

In the Context of the Specific Environment of an Organization