Broadly speaking, a geocentric approach is compatible with
A) an international strategy.
B) both global standardization and transnational strategies.
C) a localization strategy.
D) both an international and a localization strategy.

Question

Quizplus · Accepted Answer

Broadly speaking, an ethnocentric approach is compatible with an international strategy, a polycentric approach is compatible with a localization strategy, and a geocentric approach is compatible with both global standardization and transnational strategies.

Broadly Speaking, a Geocentric Approach Is Compatible with