New-product development
A) rarely results in high returns.
B) has a high failure rate.
C) always earns enormous returns.
D) has a low failure rate.

Question

Quizplus · Accepted Answer

Although a firm that is successful at developing new products may earn enormous returns, new-product development has a high failure rate. Evidence suggests that only 10 to 20 percent of major R&D projects give rise to commercially successful products.

New-Product Development