________ seeks to explain why firms often prefer foreign direct investment over licensing as a strategy for entering foreign markets.
A) Knickerbocker's theory
B) Internalization theory
C) The noninterventionist theory
D) The eclectic paradigm

Question

Quizplus · Accepted Answer

Internalization theory seeks to explain why firms often prefer foreign direct investment over licensing as a strategy for entering foreign markets.

________ Seeks to Explain Why Firms Often Prefer Foreign Direct