In modeling online consumer behavior, consumer skills refers to the:
A) education level of the consumer.
B) communication skills of the consumer.
C) knowledge consumers have about how to conduct online transactions.
D) product evaluation skills of the consumer.

Question

Quizplus · Accepted Answer

Consumer skills refer to the knowledge a consumer has about how to conduct online transactions, such as making purchases and navigating websites. It does not necessarily relate to their education level, communication skills, or product evaluation skills.

In Modeling Online Consumer Behavior, Consumer Skills Refers to The