Which of the following is not considered to be unfavorable in the new product screening process?
A)Targeting new customers
B)Using new channels
C)Meeting new service requirements
D)All of the above are unfavorable.

Question

Quizplus · Accepted Answer

Targeting new customers leads to unfamiliar customer needs which lowers the success rate of a new product launch. New channels also take a firm away from its expertise and lowers the success rate. New service requirements require new training of employees and also is considered to be an unfavorable attribute in the screening process. Thus, all of the above are unfavorable.

Which of the Following Is Not Considered to Be Unfavorable