According to Myers,advertisers for computers tend to adopt marketing strategies that use the ____ route to persuasion.
A)peripheral
B)central
C)logical
D)image

Question

Quizplus · Accepted Answer

Myers suggests that advertisers for computers tend to use the central route to persuasion, which involves providing detailed information and logical arguments to convince consumers to buy their product. This makes sense given that computers are often considered high-involvement purchases that require careful consideration and evaluation of the features and benefits. Peripheral routes to persuasion, such as using attractive images or celebrity endorsements, may be less effective in this context.

According to Myers,advertisers for Computers Tend to Adopt Marketing Strategies