The best measure of salesforce productivity is:
A)comparing the number of calls each salesperson makes
B)comparing the number of sales presentations each salesperson makes
C)analyzing total sales volume
D)analyzing the profitability of each salesperson's sales volume
E)analyzing the ratio of profits to sales for the salesforce

Question

Quizplus · Accepted Answer

Analyzing the profitability of each salesperson's sales volume is the best measure of salesforce productivity because it takes into account both the quantity and quality of sales. Simply comparing the number of calls or sales presentations made by each salesperson does not necessarily indicate that they are making effective sales. Analyzing total sales volume and the ratio of profits to sales for the salesforce as a whole may provide some useful insights, but it does not give an accurate picture of individual salesperson performance. By analyzing the profitability of each salesperson's sales volume, it is easier to identify areas for improvement and provide targeted support and training to improve sales effectiveness.

The Best Measure of Salesforce Productivity Is