It is easy to understand that when a salesperson does what she says she will do for the customer,that creates a relationship of trust that can lead to a strong sales relationship.There are some unethical behaviors,however,that actually benefit the customer.How is it possible that a behavior that benefits the customer will ultimately erode trust?
A)It is not.These behaviors,while technically unethical,will not result in a weakened sales relationship.
B)The customer will know that the salesperson is acting unethically and that if the salesperson does it for them,the salesperson is doing it for everyone.That will erode trust and weaken the relationship.
C)The salesperson will tire of performing these unethical behaviors,and when the salesperson attempts to stop,the trust between the salesperson and customer will diminish.
D)The customer will continue to demand greater ethical breeches until the salesperson is unable to make a profit and ends the sales relationship.
E)The salesperson will realize that the behaviors are unethical and will be unable to continue,and may leave the company altogether.

Question

Quizplus · Accepted Answer

Even if the unethical behavior benefits the customer initially, the customer is likely to question the motives of the salesperson and whether they are acting in their best interest. This undermines the trust that is necessary for a strong sales relationship. Additionally, if the salesperson is willing to act unethically for one customer, it creates the perception that they might do the same for others, further damaging the trust.

It Is Easy to Understand That When a Salesperson Does