Successful business strategies are grounded in creating and maintaining a competitive advantage that is ______________.
A) inflexible
B) sustainable
C) volatile
D) all of these

Question

Quizplus · Accepted Answer

Sustainable competitive advantage is the ability to stay ahead of competitors over the long term. It is achieved by creating unique value for customers that cannot be easily replicated by competitors, and by constantly innovating and improving processes, products, and services. Inflexibility and volatility are not desirable traits for a competitive advantage.

Successful Business Strategies Are Grounded in Creating and Maintaining a Competitive