When dealing with a transactional buyer,it is sometimes necessary to abandon the guidelines for developing an effective presentation.

Question

Quizplus · Accepted Answer

Transactional buyers are typically more focused on the transaction itself rather than building a long-term relationship. Therefore, they may not be interested in a detailed presentation and may want to quickly get to the point of the transaction. In such cases, the salesperson may have to abandon some of the guidelines for developing an effective presentation and tailor their approach to the buyer's needs.

When Dealing with a Transactional Buyer,it Is Sometimes Necessary to Abandon