Which of the following is a true statement regarding prospecting?
A)Personal observation is an unlikely prospecting technique.
B)Not all prospects are equal.
C)Businesses with loyal customers do not need to prospect for new customers.
D)Cold calling prospecting is a systematic approach to identifying prospects.
E)Salespeople should not use friends and acquaintances as a source of prospects.

Question

Quizplus · Accepted Answer

Not all prospects are equal in terms of their potential to become customers. This is why salespeople need to prioritize and focus on the most promising leads.

Option A is false because personal observation can be a valuable prospecting technique, especially for identifying potential customers who might not be actively seeking a product or service.

Option C is false because even businesses with loyal customers need to seek new customers to grow and expand.

Option D is not entirely accurate because while cold calling can be a part of systematic prospecting, it is not the only technique used.

Option E is not entirely accurate because while salespeople should avoid exploiting personal relationships for business gain, friends and acquaintances can sometimes recommend potential customers or refer business to the salesperson.

Which of the Following Is a True Statement Regarding Prospecting