Salespeople can create "value" at the purchase stage of the buying process by:
A)discovering consumers buying motives.
B)giving information on the available solutions.
C)helping with evaluation of alternatives.
D)making the purchase process convenient and hassle free for the buyer.
E)overcoming buyer's remorse.

Question

Quizplus · Accepted Answer

While salespeople can certainly create value by discovering buying motives, giving information, and helping with evaluation, those activities tend to happen earlier in the buying process. At the purchase stage, the focus should be on making the process as convenient and hassle-free as possible for the buyer, as well as addressing any concerns or doubts they may have to help prevent buyer's remorse.

Salespeople Can Create "Value" at the Purchase Stage of the Buying