Mai Ling wants to conceive a plan that will result in maximum customer responsiveness.Mai Ling wants to develop a:
A) reference group.
B) social influence.
C) customer strategy.
D) buying motive.
E) needs satisfaction theory.
Correct Answer:
Verified
Q41: A complex buying decision is characterized by:
A)variety-seeking
Q42: Molly wants to buy a computer.She needs
Q43: A patronage-focused buyer,Roxanne,buys her products from:
A)family.
B)one business.
C)friends.
D)many
Q44: People around us influence our buying decisions.Social
Q45: Stewart likes to try different brands of
Q47: In consultative selling,salespeople should pay most attention
Q48: Our need to belong to a group
Q49: Typical patronage buying motives are:
A)customer inertia
B)brand preference
C)superior
Q50: Physiological needs include:
A)sleep
B)shelter
C)friendships
D)security
E)recognition
Q51: Our buying motives are shaped by:
A)advertising.
B)our perceptions.
C)our
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