The decisions,activities,and communication strategies that are directed toward trying to create and maintain a firm's intended product concept in the customer's mind are known as:
A)product life cycle.
B)adoption curving.
C)potential product.
D)product positioning.
E)value-added concept.

Question

Quizplus · Accepted Answer

Product positioning refers to the strategies and activities directed towards creating and maintaining a firm's intended product concept or image in the customer's mind compared to the competition. It involves identifying and defining a market niche for a product, and developing a marketing mix that will appeal to the target market. Product positioning helps firms differentiate their products from those of their competitors, and build a strong brand image in the minds of their customers.

The Decisions,activities,and Communication Strategies That Are Directed Toward Trying to Create