When developing a product strategy,the salesperson must:
A)adopt the functional attribute model.
B)use feature-benefit analysis.
C)review information on consumer motivation.
D)adopt the double-win philosophy.
E)adopt marketing concepts.

Question

Quizplus · Accepted Answer

Feature-benefit analysis helps the salesperson understand and communicate how the product's features translate into benefits for the customer, which is crucial for developing an effective product strategy.

When Developing a Product Strategy,the Salesperson Must