Which of the following is primarily associated with a flanker strategy?
A)Appeals to late adopters with same attributes and benefits offered to early adopters
B)Most appropriate for a market which is relatively homogeneous
C)Current and potential competitors always have relatively limited resources and competencies
D)Covers a weakness in original offering so as to maintain original adopters and seeks to gain new adopters

Question

Quizplus · Accepted Answer

The flanker strategy is primarily associated with covering a weakness in the original offering so as to maintain original adopters and gain new adopters. It involves introducing a new product with additional features and benefits to attract a different segment of customers while keeping the original product intact.

Which of the Following Is Primarily Associated with a Flanker