HCB Computers is a software consulting firm.The company decides to launch a GSM based Smartphone,the first hardware product by the company,to capitalize on the increasing demand for smartphones.This is an example of a(n):
A)introducing a new product line.
B)addition to existing product line.
C)new-to-the world product.
D)improvement of the existing product.

Question

Quizplus · Accepted Answer

Introducing a new product line refers to launching a completely new product category that the company has never sold before. In this scenario, HCB Computers has never sold smartphones before, hence it is a new product line.

HCB Computers Is a Software Consulting Firm