Which of the following is true about using price as a key dimension on positioning a brand?
A)It is typically not very useful unless price is a key driver of the marketing strategy.
B)It is the most effective positioning strategy.
C)It is recommended primarily for services rather than goods.
D)It is typically very useful if producers of substitute products are doing it.

Question

Quizplus · Accepted Answer

Using price as a key dimension on positioning a brand can be effective when price is a key driver of the marketing strategy, but it is not always the most useful strategy. It is important to consider other dimensions such as quality, features, and benefits when positioning a brand.

Which of the Following Is True About Using Price as a Key